Why You're Probably Doing Sustainability WRONG

Chapters: 

00:00 – Welcome & Jason’s Roots in Cannabis 

02:20 – Growing Up with Cannabis Culture in 1980s LA 

05:00 – Moving to Northern California’s Emerald Triangle 

08:35 – Family Struggles & Finding Survival Through Sports 

13:00 – Football, Mental Health & The Quiet Role of Cannabis 

20:00 – From Dreaming Small to Thinking Big 

23:00 – Juggling a Day Job & Growing OG Kush 

26:00 – Rise of Dispensaries and the Birth of Green Label RX 

30:00 – Legal Hurdles, Real Estate Games & Brand Building 

37:00 – Branding, Social Media, and Getting Raided 

44:00 – Losing His Kids & The Lowest Point 

48:00 – Rebuilding with Purpose: Why Greater Purpose Was Born 

52:00 – Nationwide Expansion & International Vision 

55:00 – Backwood Deals & Gunfire Wake-up Calls 

58:00 – Music, Family, and Reflection 

1:04:00 – Final Thoughts & Jason’s Contact Info

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