Ep 9: Direct Wine Sales and Giving Back Through Wine: 2018 Glory Cellars Napa Valley Cabernet Sauvignon and America's Mighty Warriors with Nelson Lopez of Wine Shop at Home

Nelson started his career in the coffee industry before moving into wine. As one of California’s top leaders in marketing and selling of wine for WineShop At Home as well as his experience working with different winemakers and wineries with their own brands, he is excited for the possibilities that will open up for him in the future of the wine industry.

In this episode, Nelson walks us through his journey from being in the coffee industry and eventually shifting to the wine industry. He talks about how stories are very important when you sell wines, and he also shares with us his go-to wines, food pairings, and wine resources. Let’s dive in! 

[00:00 - 09:20] Opening Segment 

• I introduce our guest for this episode
• Ian shares about his wine experience
• • How he transitioned from coffee to wine
  • Wine opened doors for Ian
  • Networking and seeing trends
• Telling stories and educating people about wines
• • Importance of having a story
  •  

[09:21 - 24:33] How His Wine Shop at Home Story Began

• Started without a trainer 
• Knowing the market and telling stories based on it
• Business model: holding in person in a home wine tastings
• Adapting to the new normal 
• • Virtual classes
• Wine as a connector among people 
• Join my wine club and connect with other wine lovers! 
• • See link below

[24:34 - 44:10] Let’s Talk Wine with Nelson

• Trends in the wine industry
• • Ordering wine to mix
  • Wine cocktails 
  • Sparkling wines
  • Personalization wines 
• Order early for the holidays
• Wine-gifting tips
• Balancing wine and his lifestyle
• • Being a good example to kids
  • Not drinking to get drunk 
  • Impact of good quality wines to your health 
• Canned wines 
• Nelson talks about Cabernet Sauvignon
• • Food pairings for Cabernet Sauvignon
• Partnership with America’s Mighty Warriors Wine pairs 

[44:09 - 40:52] Closing Segment

• Favorite Wine
• Got-to pairing
• Favorite wine resource
• Connect with Nelson
• • See links below 
• Final words

Tweetable Quotes:

“You have to have a certain amount of resiliency and you and I think that's just being an entrepreneur in general, that is not unique to our industry at all.”- Nelson 

“Anyone who owns a vineyard understands that you got to take care of the vineyard, and even taking care of the vineyard, every harvest is going to be good. So resilience is important.” - Nelson 

Connect with Nelson through Instagram. You can also checkout their website at www.ArtisanTastings.com and shop their wine selection here!

Let’s continue the Everyday Wine Conversations and connect with me through Instagram, Facebook, LinkedIn, or feel free to shoot me an email at [email protected]. You can also check out my website at ​www.​klevywineco.com.

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JOIN THE CLUB through this link and handpick wines every month, from up and coming wineries, winemaker owned brands and wineries with unique stories while supporting those wineries directly. You can also join our Facebook Group to connect with other wine lovers, get special tips and tricks, and take your wine knowledge to a whole new level.