Ep. 47: Blending Wines, Notes, and Aromas with Music and Wine Enthusiast Albert Dahan of Maison Marcel

Albert Dahan is currently seizing the beverage market with a totally unique brand of off dry rosé

wines, crafted from an old family recipe.

Before Maison Marcel, Albert caught the entrepreneurial bug with his first company, American College USA. It was a stylish venture looking to revamp bulky sports jackets for a fashionable crowd. The brand was featured in every major fashion and lifestyle magazine, and Bradley

Cooper even accepted an MTV Movie Award in his favorite American College bomber.

Soon though, the success of American College USA catapulted him into life as a CEO. Now between New York and Paris, Albert is focused on brand management, product development, customer engagement, and strategic partnerships.

Let’s dive into his wine story!

[00:01 – 09:56] Opening Segment

• Albert’s Wine and Company Origin Story
  • Originally, from the music industry before exploring the world of wine
  • Passion has always been the leading force in everything he has started

[09:57 – 17:16]  Blending Wines, Notes, and Aromas

• How Albert Applied His Past Lessons to His Own Company
  • The Power of Marketing: Product First
  • Persistence, the most important characteristic you need as an entrepreneur
• What’s Missing with Wine Profiles

[17:17 – 32:43] Tastings of Wine

• Rosé in the Summer
• Albert took 2 years to find his perfect winemaker
• The Wine World is Tough

[32:44 – 35:08] Closing Segment

• Learn everything you need to grow your wine, business, or brand with Wine Business Bootcamp where I help other wine producers master the fundamentals of digital marketing, nail their customer experience, and convert more wine tasters into their wine clubs and other offers. Just send me a dm or email at [email protected]with the subject: Wine Business Bootcamp
• Favorite Wine
  • Château Cheval Blanc
• Favorite go-to pairing
  • Chocolate cake
• Wine Resource
  • VinePair
  • WineFolio

Connect with  Albert

Instagram: @drinkmarcel

Website: www.drinkmarcel.com

Let’s continue the Everyday Wine Conversations and connect with me through Instagram, Facebook, LinkedIn, or feel free to shoot me an email at [email protected]. You can also check out my website at ​www.​klevywineco.com.

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Tweetable Quotes:

“If the product is good enough and if you’re persistent, then the rest will follow.” – Albert Dahan