Ep. 44: How to Leverage an Understanding of Wine Economics for your Wine Business with Mike Veseth, The Wine Economist

Mike Veseth (pronounced VEE-seth) is editor of The Wine Economist newsletter (WineEconomist.com) and author of more than a dozen books including Wine Wars (2011),  Around the World in Eighty Wines (2018) and Wine Wars II: The Global Battle for the Soul of Wine (2022). He is a sought-after speaker at wine industry meetings both in the United States and around the world.  His writings on wine and globalization have been widely praised.

In this episode, let’s get nerdy and talk about micro and macroeconomics in wine!  

[00:01 – 07:18] Opening Segment

• I introduce our guest for this episode
• Wine comes from places and has stories!
• How Mike became a wine economist

[07:19 – 16:36] The Professor and the Blogger  

• Mike Veseth versus Michael Veseth
• What’s in Mike’s blog?
• Writing Wine Wars in 2011
• Leaving a mark through The Wine Triple Crisis

[16:37 – 22:53] The Wine Triple Crisis

• The Environmental Crisis
• The Economic Crisis
• The Wine Identity Crisis

[22:54 – 29:57] How Wineries in the 21st Century Stay on Top of Wine Economics

• Listen to the podcast
• Follow the literature in the wine industry
• Go to com
• Read The Wine Economist Blog

[29:58 - 34:40] Closing Segment

• Learn everything you need to grow your wine, business, or brand with Wine Business Bootcamp where I help other wine producers master the fundamentals of digital marketing, nail their customer experience, and convert more wine tasters into their wine clubs and other offers. Just send me a dm or email at [email protected]with the subject: Wine Business Bootcamp
• Favorite Wine
  • Riesling and Pinot
  • Portugal Red Blend
• Favorite go-to pairing
  • Riesling and cheeses
• Wine Resource
  • Contacts List

Connect with Mike TheWineEconomist.com and don’t forget to grab your very own Wine Wars II!

Twitter, Instagram, and Linkedin: @MikeVeseth

Facebook: @TheWineEconomist and @MikeVeseth

Let’s continue the Everyday Wine Conversations and connect with me through Instagram, Facebook, LinkedIn, or feel free to shoot me an email at [email protected]. You can also check   out my website at ​www.​klevywineco.com.

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Tweetable Quotes:

“Globalization can make a wine, a brand, and a country. But, it can also hurt you and destroy you. It works both ways.”  - Mike Veseth

“No one has to buy wine at all. No one definitely has to buy your wine. There are so many other choices so you need to give people the reason. You have to create the opportunity.”  - Mike Veseth