Ep 43: Wine MBA and WSET Diploma: a Wine Education Recipe for Success with Simone Popov

Welcome back to another episode of The Everyday Wine Aficionado Podcast, today let me introduce to you, Simone Popov.

Simone Popov is a fascinating wine enthusiast who had an unconventional path into the wine industry. After working in various hospitality roles, Simone decided to pursue a wine business-specific MBA from Sonoma State.  You definitely don’t want to miss out on Simone's fascinating story and his educational path that reflects his love for wine. Let’s dive into his wine story!

[00:01 – 06:47] Opening Segment

• Simone is on his first podcast!
• Simone shares his unconventional path to wine
• Barrel Tasting by the Wine Road in the Sonoma County Wine Association

[06:48- 20:17] Wine MBA and WSET Diploma

• Simone talks about his experience studying at Sonoma state
• The beautiful and nitty-gritty side of wine
• Why wine stories are not sold well
• Check out Simone’s blog, The [Wine] Dispatch
• Simone’s wine jobs after getting an education

[20:18 – 33:31] A Wine Education Recipe for Success

• Tasting Rooms and Hospitality Flips
• Simone’s Biggest Struggle and Failure in His Career
• 2022 Journey to Becoming a Jack of All Trades

[33:32 - 39:52] The Tasting Round

• Learn everything you need to grow your wine, business, or brand with Wine Business Bootcamp where I help other wine producers master the fundamentals of digital marketing, nail their customer experience, and convert more wine tasters into their wine clubs and other offers. Just send me a dm or email at [email protected] with the subject: Wine Business Bootcamp
• Favorite go-to wine after a long day
  • Something crisp, something bright, something acidic with a lot of lifts
• Favorite Go-to Pairing
  • Champagne and sashimi
• Wine and Vineyard Resources
  • I'll Drink to That! Wine Talk
  • XChateau Wine Podcast

Connect with Simone at https://b2w.wine and LinkedIn

Grab your copy of Seven Days on The Wine Road Memoir

Let’s continue the Everyday Wine Conversations and connect with me through Instagram, Facebook, LinkedIn, or feel free to shoot me an email at [email protected]. You can also check out my website at ​www.​klevywineco.com.

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Tweetable Quotes:

“I want to be able to convey a fun and interesting story that revolves around wine and really be able to bring people into the world of wine and wine culture” - Simone Popov