Ep 24: Wine Distribution and the Three Tier System with Luke Taylor, Traderman Wines

In today’s episode, we are joined by Luke Taylor of Traderman Wines.

Luke is one of the most well-known wine personalities in all of Moldova. He is an Ohio Wine Distributor who has a lot of pent-up anger realizing that he can’t touch his toes but can still see them. Still waiting for his first hole in one but does 6 inches count. Luke is a Wine Podcast host who uncorks the lighter side of wine with a glass of wine and some interesting wine people yet his wife and his mum never have listened. He is Canadian and has an award-winning smile and distinctive looks and body for podcasting. 

Let’s dive into his wine story!

[00:01 - 04:37] Opening Segment 

• I introduce our guest for this episode
• Luke shares how he went from Canada to Ohio
• Journey to Wine Distribution
• • “Athletes love to drink, especially tennis players.”
  • Interesting 11-Year Journey

[04:38 - 13:04]  Storytelling with Wine

• Taking off without knowing anyone in the business
• Luke’s first wine deliveries
• • Sourcing the first wines
  • Communicating with clients
• What’s the most important in wine distribution?
• Stories Sell Wine

[13:05 - 26:26] What You Have to Know about Wine Distribution

• Why do you have to have a range as a wine distributor
• Wine distributorship is 24/7
• What’s going to be hot in 2022?
• Importing wine is a logistical nightmare
• Check out Cork & Taylor Wine Podcast, and uncork the lighter side of wine!

[26:27 - 46:54] The Three-Tier System

• Podcasts and Zoom 
• Luke’s 2022 Business Plan
• • “If you’re not growing, you’re dying.”
• You need to get out there to get the best wine
• Restaurants and Staff Training 
• • There’s opportunity in restaurants

• Distributors are a necessity
• Wine distribution include people and partnerships

[46:55 - 59:57] Closing Segment 

• Favorite Wine
• • “There’s too many!”
• Wine Resource
• • Baste burgers with Spanish Rioja red wine
• Luke’s Wine Resource
• • “The best learning is in the glass.”
• Connect with Luke
• • See links below 
• Reach out to me for more wine conversations through the links below 
• Subscribe and leave a review
• Final words 

Tweetable Quotes:

“I always like wines with a story. I like to think I'm a storyteller.”  - Luke Taylor

“You gotta sell stuff that you enjoy and are passionate about.”  - Luke Taylor

“Distributors are a necessity.”  - Luke Taylor

Connect with Luke through Facebook and Instagram! You can also check out his websites www.tradermanwines.com and www.corkandtaylor.com. Listen to Cork & Taylor Wine Podcast via Apple Podcasts and Youtube.

Let’s continue the Everyday Wine Conversations and connect with me through Instagram, Facebook, LinkedIn, or feel free to shoot me an email at [email protected]. You can also check out my website at ​www.​klevywineco.com.

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