Ep 20: 2022 Check-in: K. Levy Wine Co. Business Update, Wine Trends, and 2021 Vintages Outlook

Welcome back to another episode of Everyday Wine! Welcome to 2022. This is going to be a wonderful year. In today´s episode, I would like to update you about the show and what you can expect from me this year. I’ll also give you an overview of some things that I’ve been focused on in 2021, and I’ll be focused on 2022 in the wine industry and my business. Stay tuned until the end! 

[00:01 - 2:32] Opening Segment 

• I set expectations for this New Year.
• Things we’re going to see in the Wine Industry.
• Wine outlook and different vintages from other regions.

[02:33 - 15:18] Business Update, Wine Trends, and 2021 Vintages Outlook

• How my wine business changed from 2020 to 2021.
• Areas where the wine business has growth:
• In-person and virtual events.
• Wine consulting.
• I want to focus on wine investing and demystify wine investing. 
• See how wines and values change over time.
• New formats and its cost and benefits outside of the standards (bottles, splits, etc).
• Canned wine and box wine are things that will probably grow this new year.
• Sustainability:
• How well does the winery treat the environment? 
• How sustainable are their business practices?
• Craft Micro/Boutique.
• Sales challenges: Wine shipping world, legislation, third-party platforms.
• Harvesting: Size of the grapes.
• Understanding the challenges that Sonoma had in the 2021 vintage.
• How climate changes the vintages of the wines and how it affects different regions.

[15:19 - 17:15] Closing Segment 

• Special offer for wine business owners and people that want to become wine entrepreneurs.
• I encourage wine business owners to check out my new group: Wine Business Bootcamp. 
• Final words 

Tweetable Quotes:

 “Welcome to this New Year. It’s gonna be a wonderful year, a winederful year.” - Kris Levy 

“Something that we’re gonna see this year is the brands that are position well , really understand their marketing message, and know who their consumer is”  - Kris Levy

“If you are small producer, I encourage you to really own your story, own your message, and use that to your advantage because that’s what you have in those some bigger guys” - Kris Levy

Let’s continue the Everyday Wine Conversations and connect with me through Instagram, Facebook, LinkedIn, or feel free to shoot me an email at [email protected]. You can also check out my website at ​www.​klevywineco.com.

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