Ep 15: Live Life Uncorked: Opening a Wine Bar in New Jersey, Wine Crafts and Managing Wine Communities with Heather Luing

Heather Luing is a wine lover and wine student who's working on opening up a wine lounge in Jersey City Heights while also upcycling wine corks and sparkling wine capsules on Etsy into cheese knives, coasters, bar trays, and other things. Heather is also a former community manager with Empathy Wines and shows the world her style and approach to wine with her brand, Live Life Uncorked.

In this episode, Heather shares with us her interesting story. Let’s dive in! 

[00:01 - 4:00] Opening Segment 

• I introduce our guest for this episode 
• Shares about her wine story
• • Heather studied abroad in Florence, Italy, and she jump-started her interest in wine
  • Her decision to enroll in Italian culture food wine
• How she started her Instagram 
• Her decision and intention to open a Wine Lounge

[4:00 - 7:15] Influence of the Italian food and wine lifestyle on the relation that Heather has been with the wine

• Florence and the importance to connect to the people throw a dinner and a glass of wine 

• The importance of wine in the social interactions

• Opening a couch where people could sit with and like to chat with people that they might not normally sit with or talk to.
• Challenges with the world wine systems

• Tips and tricks to remember the kind of grape varieties
• Have in mind the importance of the culture in the wine

• The regions and the different types of grape varieties that they have

[7:16 - 26:37] Education: Careers or courses about wine topic

• Heather and her studies about wine in W Set
• She has been studying at Sonoma State University on their online program for their wine business management certification. 

• Understanding the business of wine
• The wine in the industry

• How did Heather come up with the idea from the brand and what does it stand for?

• Expansion on her idea of a Wine Lounge
• The biggest part of the process started over the quarantine

• The knowledge she acquired and how it help her in her business
• How the customer can feel connected to the brand

• Social media

• Next steps about her Wine Lounge 
• Intention to introduce the world wine to the people

[26:38- ] Closing Segment

• Favorite Wine
• Favorite wine resource
• Connect with Heather Luing
• • See links below 
• Reach out to me for more wine conversations through the links below 
• Subscribe and leave a review
• Final words

Tweetable Quotes:

“Be able to open a Wine Lounge so that everyone can come to a place that’s not intimidating at all and it’s just like a super comfortable and easy place to learn about wine small producers” - Heather Luing.

“I’ve always really loved wine. It's just (stimulating) the conversation that you could have with other people” - Heather Luing.

“Something that I love about being foreign to learn about wine is how much the culture you learned about it” - Heather Luing.

Connect with Heather through her accounts on Instagram: @livelife_uncorked & @livelifeuncorkedshop! You can also check out her website at https://www.etsy.com/shop/LiveLifeUncorkedShop.

Use code EVERYDAYWINE10 for 10% off on the Live Life Uncorked Etsy shop.

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