The Power of the Niche

Kevin Kehoe discusses his book "One Hit Wonder" at the power of finding and leveraging a specific business niche. In 2013, Kehoe co-founded Aspire Software based on the belief that the landscape industry needed a completely cloud-based mobile platform. Since then, Aspire has grown to become a leading provider in the field. Listen for three action items you can use today.

Host, Kevin Craine

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