How Transcender Brands Change the Game
- Author
- Kevin Craine
- Published
- Tue 04 Jan 2022
- Episode Link
- https://sites.libsyn.com/63281/how-transcender-brands-change-the-game
Stan Bernard discusses his book "Brands Don't Win" and how today's must successful brands transcend the typical brand game to define new markets and overcome their competition. Stan is a Senior Fellow at The Wharton School and you've seen him in places like the Wall Street Journal and Businessweek.
Host, Kevin Craine
