208: The Art and Science of Product Packaging

208: Richard Brown, President of The BoxMaker discusses the art and science of product packaging. Richard leads a print-on-demand service called Fantastapack, an online platform to create full color custom printed boxes for your business. People judge a book by its cover, and customers judge your product by its box and its label. Listen for three action items you can use today.

Host, Kevin Craine

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