The Farmer's Market Scheme: From A Coffee Roaster's Perspective

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In this episode, I delve into my journey as a coffee entrepreneur, sharing insights from my experiences at farmers markets and how they've shaped my approach to building an online presence. I started by discussing my recent YouTube video's performance, focusing on the importance of finding my voice and understanding my audience - coffee drinkers, not just roasters. I shared a valuable lesson from the Mind Pump podcast: repeating information isn't a bad thing because people might hear it differently at different times in their lives. This led me to revisit my farmers market experiences from 2018, where I learned that despite initial excitement, the challenges of long hours, unpredictable sales, and competition for limited customer dollars made me question the value of the effort....

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