The Craft Coffee Roaster's Insightful Philosophy

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In this casual, conversational episode, I engage in a freeform discussion touching on various coffee-related topics. I share details about an accidental "pre-sale" experience where I offered free coffee and received orders before roasting, highlighting the efficiency of that model. I also explore the idea of relinquishing control over how people ultimately brew their coffee, accepting that variables like individual preferences and circumstances are out of my hands as the roaster.I contemplate the role of water quality in brewing, sharing an experiment using third wave water that seemed to enhance perceived sweetness. Throughout, I adopt a relaxed, introspective tone, allowing thoughts to meander from technical considerations to deeper ruminations on honesty, managing expectations, and focusing my efforts on what I can control in the coffee journey. Listeners can expect an insightful dive into the philosophy and human elements behind my craft coffee roasting.

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