Selling Coffee: The Challenge of Changing Customer Habits

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In this podcast episode, the host provides an introspective look at selling coffee and the challenges that come with getting people to try new things. He notes how we all have our routines and rituals that make us comfortable, which can make it difficult to sell someone on a new coffee origin or roast profile. The host reflects on his own Kenyan coffee that he's struggling to get excited about, realizing that even as the roaster, personal taste preferences come into play.Ultimately, the host emphasizes that while introducing customers to new coffees is important, keeping them happy with their usual order is the primary goal. He looks forward to continuing to learn more about the coffee business through outlets like his podcast, YouTube, and soon selling on Amazon. Listeners will gain insight into selling specialty coffee and the human psychology behind creature comforts and consumption habits....

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