Brazilian Coffee: The Gateway to Specialty

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In this episode, I take a deep dive into Brazilian coffee - a variety I personally don't find exciting to drink black, yet ironically is the most important coffee I sell. I share my honest thoughts about why, despite my preference for more fruity and complex African coffees, Brazilian coffee serves as the perfect gateway into specialty coffee for most consumers. I explore how Brazilian coffee connects with people through its smooth, non-offensive profile and incredible versatility, especially when paired with creamer, where it transforms into what I describe as "chocolate milk in your mouth."

Throughout the episode, I discuss the turning point when I realized that my personal preferences needed to take a backseat to what consumers actually want and enjoy. I explain the remarkable consistency and simplicity of Brazilian coffee - how it's forgiving to brew and roast, making it accessible for coffee drinkers at any level. By listening to this episode, you'll gain insights into the coffee industry from a roaster's perspective and understand why sometimes the most unassuming coffee can be the most important bridge between commercial and specialty coffee worlds.

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