12. Eric McLellan: Artist Coach / A&R - Yo Peep This, Groover, Warner Music Group

Eric McLellan is an artist advisor and founder of Yo Peep This, a music marketing and label services company based in New Jersey. He’s also an artist coach at Groover, where he serves the company’s US-based community. Previously, Eric served as an A&R at Warner Music Group working under Seymour Stein for over a decade and has also held roles at Sony Music and Breakr Biz Dev at Gathr.

Follow Eric: Instagram, LinkedIn
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Thank you to our episode sponsor, Groover, for working hard to build a great platform connecting artists with music pros and for believing in this show.

Groover is the global go-to platform for independent artists for all their promotional needs and artist services. It started with a simple but frustrating truth: talented artists weren’t getting heard. Emails went unanswered, demos got lost, and opportunities stayed out of reach. Insert Groover—a platform where artists could finally connect with industry pros, get real feedback, and unlock new career opportunities. Today, 3,000+ pros and curators listen to new tracks from over 500,000+ artists who use Groover to share their music, get feedback, and land real opportunities—over 5M pieces of feedback given, 1M+ shares, reviews, and playlist adds, and 1,500+ label signings.

Visit  https://groover.co/en/ to promote your next single and get 15% off your first campaign by using promo code EVERYBODYELSE (good for one campaign). Here's how it can be applied.

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Everybody Else is a podcast dedicated to pulling back the curtain on the lives and work of the music people you don’t see. From producers and publicists to label execs, venue managers, and beyond, this show dives into the real stories, strategies, and lessons from those building and running the business of music. Whether you're an aspiring artist, a curious fan, or someone working behind the scenes yourself, Everybody Else offers a candid look into what it takes to build a meaningful, lasting career in the always-evolving world of music through engaging dialogue between host, Wes Luttrell, and a plethora of interesting guests.

Follow Wes: Main link
Music by Jim Noir
Artwork by Ethan Douglass
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