As a PIO/Comms Specialist, Have you Prepared Backgrounder Materials in Advance?

As a public information officer/crisis communicator, one of the most important tasks is to ensure that the right information is disseminated to the public at the right time. Backgrounder materials are essential for achieving this goal, as they provide valuable context and background information on the issues and events that are being communicated. In this podcast, I will discuss the importance of backgrounder materials and preparing this data to have "on-the-shelf" when the disaster/crisis occurs.

For more on Backgrounder Materials, check out this blog on my website.  http://www.thepioguy.com 

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