The Zone of Deployment: How Can You Know When to Invest?

Investing is easy. Investing wisely—well, not so much. 

In this essay, Every lead writer Evan Armstrong helps you wade through the morass of hyped-up startups in your journey to invest in companies that are actually good businesses.

Consider three things when making an investment: business quality, asset price, and portfolio construction. Following this framework could help savvy investors avoid busts and focus on fundamentals and context rather than memes and vibes.

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