Companies are "woke"

Why are companies commenting on social issues? Why would, for example, a pizza even care? This idea of "woke capitalism" is up and coming, showing the marketing advantages in the space. Today we look at these concepts, with examples from the Queen's passing, and get an idea of this new wave of marketing.

RESOURCES:

Corporate Governance Institute, What is woke capitalism: https://www.thecorporategovernanceinstitute.com/insights/lexicon/what-is-woke-capitalism/

Insider, Brands and Queen Elizabeth: https://www.businessinsider.com/queen-elizabeth-death-brands-mourning-social-media-2022-9

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