Your website images do so much more than “look pretty.” They set the tone for your brand, communicate the kind of experience you provide, and can even make or break whether a potential couple decides to reach out.
In this episode of Event: Crushed, I’m joined by website strategist and designer Emily Jane Lee of By Emily Jane. With her background as both a photographer and web designer, Emily brings a unique perspective on how wedding pros can make their websites visually cohesive and effective.
We’re talking about:
Why your images are just as important as your copy when it comes to booking clients
How to choose which photos to showcase (and which to leave out)
Tips for creating consistency across your website when you work with many different photographers
What to do if you don’t have high-quality images yet
How often you should refresh your site photos for the best results
Common mistakes wedding pros make with their website visuals—and how to fix them
Happening Now: Book More Weddings Summit
Emily is a featured speaker—along with myself and so many other talented pros—at the Book More Weddings Summit, happening right now! Don’t miss this free online event designed to help you attract, connect with, and book more of your dream couples.
Grab your free ticket here: www.eventcrush.com/summit
Resources from Emily:
Website: byemilyjane.com
Instagram: @byemilyjane
Book a Design Day for Done-For-You Image Curation: byemilyjane.com/designday
The Image Curation Lab: Get it here
Free Image Optimization Guide: Download here
Special Offer: Mention the Event: Crushed podcast when booking Emily’s VIP Day Image Curation service and receive 15% off through the end of 2025!
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