45 | Market Smarter, Not Harder! with Tayler of Enji

Marketing your wedding business can feel overwhelming—especially when you're balancing everything else in life. But what if it didn’t have to be so hard? In this episode, I’m joined by Tayler Cusick-Hollman, marketing consultant, small-business builder, and founder of Enji—an easy-to-use marketing tool designed to help wedding pros market with confidence and ease. Tayler shares her unexpected path into the wedding industry, the most common marketing mistakes she sees, and how to create a strategy that fits in to your life. Plus, we dive into how AI can simplify your content creation (while still sounding like you). If marketing has felt like a constant struggle, this episode is full of practical insights to help you market smarter—not harder.

What You’ll Learn in This Episode:

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  The top marketing mistakes wedding pros make (and how to avoid them!)

  
  


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  Why relying solely on referrals or social media can be risky for your business

  
  


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  How to balance marketing with everything else on your plate

  
  


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  Why YouTube is an underrated marketing strategy wedding pros should consider

  
  


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  How to use AI as a tool to save time and create better content
  
  
  
  

  
  

Connect with Tayler & Enji:

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  Try Enji free for 14 days, and then just $19/month for your first two months!
  
  https://www.enji.co/?ref=eventcrush

  
  


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  Follow Enji on Instagram: @enji_co

  
  


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  Listen to The Pretty Okay Podcast

  
  

Links & Resources Mentioned in this episode:

• SourcedCo


• Aisle Planner


• Subscribe to my weekly newsletter for wedding biz tips and get my free networking guide


• Follow us on Instagram: @eventcrush.ed

If you enjoyed this episode, I’d love it if you’d take a moment to leave a review or share it with a fellow wedding pro who could use these marketing insights!