HOLY SH*T: McDonald’s Customers Can’t Even Afford a Big Mac

We're finding more and more evidence in 2025 that escaping the economy of the past few years won't be so easy and neat as many were hoping. The golden arches reported their worst sales estimates for American stores since the lockdowns. Those results fit with other retailers struggling mightily among other commercial segments, as data now suggests consumer fears over the labor market are compounding the downturn. 

Eurodollar University's Money & Macro Analysis

CNBC McDonald’s revenue disappoints, as U.S. sales see worst drop since pandemic
https://www.cnbc.com/2025/02/10/mcdonalds-mcd-q4-2024-earnings.html

CNBC https://www.cnbc.com/2024/12/03/why-dollar-general-and-dollar-tree-are-struggling.html
https://www.cnbc.com/2024/12/03/why-dollar-general-and-dollar-tree-are-struggling.html

Bloomberg Shein's Growth is Hurting Discount Retailers as Store Closures Surge
https://www.bloomberg.com/news/newsletters/2025-02-11/shein-and-temu-s-growth-is-hurting-discount-retailers-ahead-of-tariffs

Target 
https://corporate.target.com/press/release/2024/11/target-corporation-reports-third-quarter-earnings

https://corporate.target.com/press/release/2025/01/target-corporation-provides-holiday-sales-update,-announces-leadership-team-changes

FRBNY SCE
https://www.newyorkfed.org/microeconomics/sce#/

Bloomberg US Consumer Sentiment Drops to Seven-Month Low on Price Worries
https://www.bloomberg.com/news/articles/2025-02-07/us-consumer-sentiment-drops-to-seven-month-low-on-price-worries

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