How AI is Transforming PR and Potentially Saving Journalism
- Author
- Dustin Robinson and Laurine Flavigny
- Published
- Wed 28 May 2025
- Episode Link
- None
An unexpected consequence of AI search tools turning into the preferred answer engine is that AI companies are favoring high quality journalistic sources over influencers. This is resetting the PR dynamic and forcing companies to deal with pesky journalists rather than placating podcast bros.
