The Evolution of Lifesycle: From Concept to Reality
- Author
- Iceberg Digital
- Published
- Fri 10 Feb 2023
- Episode Link
- None
Join Rob Brady, Elite Performance Coach at Estate Agency X, as he sits down with Mark Burgess, CEO of Iceberg Digital, Lifesycle, and Estate Agency X, to delve into the evolution of Lifesycle - the world's first estate agency software that seamlessly combines traditional estate agency CRM and marketing software into one platform. In this episode, Mark shares his journey from leaving school with few qualifications to becoming a successful entrepreneur and shaping the future of the estate agency industry. Discover how Mark foresaw the impact of the internet on estate agency in the late 90s, and how he utilised this insight to start developing Lifesycle in 2015, a platform that modernises the industry with cutting-edge technology, automation, and data. Get a glimpse into the 8-year journey of Lifesycle, and learn how it has become a market leader in the new technology that is replacing legacy CRMs. This is a must-listen for anyone interested in the history of innovation and the future of estate agency.
🎟 Want to attend Estate Agency X 10 – Lead Without Limits?
Join us on 3rd October 2025 at Everyman Broadgate, London for a full day of high-impact sessions on AI, branding, culture, performance and leadership. Hear from headline speakers Mark Burgess, Daniel Priestley, Mike Bates, Sapna Pieroux, and 11 other world-class estate agency guests and panel speakers.
This isn’t just a conference, it’s a catalyst for those ready to lead dif
Sponsors of this podcast, Iceberg Digital are setting the standard in a world full of PropTech noise and AI buzzwords.
With AI prospecting that finds listings before your competitors, marketing that wins instructions by putting your brand front and centre and a CRM that transforms how your team works, this isn’t just another tool, it's what leading estate agents use to stay ahead.
