How we found a way to increase our fees

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In 2017 Ben Roberts from Keystone Estate Agents saw no possible way of charging any more than he was currently charging for his Estate Agency services, the idea of increasing his fees was ludicrous as 'thing were different in his area'. Four years later and his fees are significantly higher and he has more business. How??

🎟 Want to attend Estate Agency X 10 – Lead Without Limits?

Join us on 3rd October 2025 at Everyman Broadgate, London for a full day of high-impact sessions on AI, branding, culture, performance and leadership. Hear from headline speakers Mark Burgess, Daniel Priestley, Mike Bates, Sapna Pieroux, and 11 other world-class estate agency guests and panel speakers.

This isn’t just a conference, it’s a catalyst for those ready to lead dif