From Ultra Marathons to Business Leadership

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Welcome to the latest episode of the Estate Agency X Podcast! This week, your host Rob Brady is joined by guest Ian Macbeth, the Managing Partner of Avocado Property. Ian, who is not only a father and podcaster but also an Ultra Marathon Athlete, makes his second appearance on the show. 

In this exciting episode, we dive into the remarkable growth of the Avocado brand, which has now expanded to include an impressive 32 partners. Ian shares invaluable insights on scaling a business, emphasising the importance of understanding your ideal client and harnessing the power of automated video marketing.

But it's not just about numbers and marketing tactics. We explore the significance of cultivating a strong brand culture and selecting the right type of agents to partner with. Ian provides practical advice on creating a cohesive and motivated team, highlighting the positive impact this can have on your agency's success.

Furthermore, we delve into how Ian's passion for ultra marathon running and his dedication to training have influenced him both personally and professionally. Find out how endurance sports can shape one's character and enhance their skills as a business owner and leader.

And of course, we couldn't neglect the ever-evolving world of digital marketing. Ian shares his expertise on the latest trends you should be focusing on, offering valuable insights to help you stay ahead in this competitive industry.

Tune in to this episode of the Estate Agency X Podcast to gain inspiration from Ian Macbeth's incredible journey, learn from Avocado Property's expansion strategies, and discover how you can leverage digital marketing to take your agency to new heights.

🎟 Want to attend Estate Agency X 10 – Lead Without Limits?

Join us on 3rd October 2025 at Everyman Broadgate, London for a full day of high-impact sessions on AI, branding, culture, performance and leadership. Hear from headline speakers Mark Burgess, Daniel Priestley, Mike Bates, Sapna Pieroux, and 11 other world-class estate agency guests and panel speakers.

This isn’t just a conference, it’s a catalyst for those ready to lead dif

Sponsors of this podcast, Iceberg Digital are setting the standard in a world full of PropTech noise and AI buzzwords. 

With AI prospecting that finds listings before your competitors, marketing that wins instructions by putting your brand front and centre and a CRM that transforms how your team works, this isn’t just another tool, it's what leading estate agents use to stay ahead. 

www.iceberg-digital.co.uk