Built to Break the Rules

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What if your agency model wasn’t just outdated, it was holding you back?

In this episode, we sit down with Ian Macbeth and Mike Robson, the founders of Avocado Property, a brand now recognised across the UK for doing estate agency completely differently. No offices. No suits. No scripts. Just standout results, local leadership, and a system that lets agents earn more by being more of themselves.

Launched with borrowed time and big belief days before the UK’s first lockdown, Avocado has since grown into a network of over 30 self-employed agents, many earning six figures, some hitting £600k+ a year, with less stress and more autonomy than traditional agency ownership ever allowed.

But this isn’t a story about revenue. It’s a blueprint for relevance.

Ian and Mike didn’t tweak the rules. They broke them. From ditching corporate lingo and paper leaflets to prioritising personal brand and digital-first marketing, they built a model that reflects how modern buyers behave and what ambitious agents actually want.

You’ll hear how they:

• Built one of the UK’s most followed and respected agency brands from scratch
• Structured a business that empowers agents to lead locally with national-level strategy
• Use content, tech and storytelling to put homes in front of real buyers—not just portals
• Turned property sales into a fun, community-first experience
• Created a leadership philosophy that challenges the tired, copy-paste agency norm

If you’re a business owner and leader who knows you’re capable of more but feel held back by a system that no longer fits, you need to hear this.

This isn’t just about Avocado.
It’s about what’s next for you.

🎟 Want to attend Estate Agency X 10 – Lead Without Limits?

Join us on 3rd October 2025 at Everyman Broadgate, London for a full day of high-impact sessions on AI, branding, culture, performance and leadership. Hear from headline speakers Mark Burgess, Daniel Priestley, Mike Bates, Sapna Pieroux, and 11 other world-class estate agency guests and panel speakers.

This isn’t just a conference, it’s a catalyst for those ready to lead dif

Sponsors of this podcast, Iceberg Digital are setting the standard in a world full of PropTech noise and AI buzzwords. 

With AI prospecting that finds listings before your competitors, marketing that wins instructions by putting your brand front and centre and a CRM that transforms how your team works, this isn’t just another tool, it's what leading estate agents use to stay ahead. 

www.iceberg-digital.co.uk