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Finally Revealed: The 4-Letter Secret That Turned Red Bull Into a $7.5 Billion Empire 🤯

Author
Ari Massoudi
Published
Wed 02 Jul 2025
Episode Link
https://www.linkedin.com/pulse/finally-revealed-4-letter-secret-turned-red-bull-75-billion-massoudi-ncave

🧃 Red Bull doesn’t sell drinks.

🚀 It sells stories.

💥 And those stories built a $7.5B empire.


Let me ask you something:

Is your brand telling stories… or just selling stuff?


Because in 2025, community-driven brands don’t just talk — they spark movements.


The new playbook? It’s 4-letters long: N.A.M.E.


It’s how:

🚗 Tesla made people argue over a truck for 3 years before selling one.

🎨 Banksy went viral by staying silent.

🍦 Ben & Jerry’s turned ice cream into activism.


If you’re a founder, marketer, or brand leader — and you’re still relying on performance ads to “convert,” you’re missing the bigger opportunity:


👉 Turn your customers into co-creators, your fans into storytellers, and your product into a myth.


It’s about building a legend people want to believe in.


Curious what N.A.M.E. means in practice?


Discover the full playbook to see how Red Bull, Airbnb, Poches & Fils and others hacked the human brain to build billion-dollar brands 👇


https://www.linkedin.com/pulse/finally-revealed-4-letter-secret-turned-red-bull-75-billion-massoudi-ncave


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