21: Lexi DiYeso | From a Mobile Boutique to Owning a Brick-and-Mortar Store

On today’s show, we interview Lexi DiYeso, owner, Hazel Twenty who shares with us her distilled wisdom on entrepreneurship, business strategy, and user experience. 

As a sportsperson (Lexi played soccer for her alma mater, USC), Lexi learned some important lessons in tenacity and teamwork. And these life lessons have helped Lexi navigate some big challenges as an entrepreneur.

After graduating with a degree in fashion merchandising, Lexi took a brief sabbatical to focus on her family. But when she revived her career, she did so with panache as she set up a mobile boutique that offered a unique, fun-filled experience to her buyers.

Back in 2018, Lexi set up her brick-and-mortar store in downtown Ashville.

Last year, when covid struck, it was a “lonely, dark time” for Lexi. And while she furloughed all her employees back then, she admits that she panicked and would approach the situation differently today.

Towards the end of the show, Lexi shares her plans for opening a men’s store in the near future.

Enjoy!

What You Will Learn In This Show

• How being a soccer player impacted Lexi’s mindset
• Some of the biggest lessons that the pandemic outbreak taught me
• Importance of surrounding yourself with the right people
• How to quick quickly in the face of massive uncertainty
• And so much more…

Resources

Hazel Twenty

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Thanks for Listening. You may contact me or our team at https://billgilliland.biz/

All the best!
Bill

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All the best!

Bill