17: Greg Hardy | Turning My Passion Into Profit

On today’s show, Bill interviews Greg Hardy, Owner of RockGeist who has successfully managed to turn his passion and profit. Based in Asheville, North Carolina, RockGeist manufactures waterproof and custom bike-packing bags.

Greg’s entrepreneurial journey started in grad school. While on a bike-packing trip in Switzerland, Greg lost his way. This experience made him realize that there was a pressing need for custom, well-designed bike-packing bags that could carry some reasonable weight.

Greg started off by designing and sewing bags for himself and his friends in his 300 square foot apartment. Over time, he has managed to build a team of 7. Recently RockGeist moved to a large 3,000 square foot workshop. 

So, what are some of the biggest lessons that Greg has learned after his foray into this niche space?

On today’s show, you will learn the importance of great customer service and company culture. Additionally, Greg shares why you need to step away from the nitty-gritty of your business every once in a while so that you can spend time working “on your business”.

Enjoy!

What You Will Learn In This Show

• How to turn your passion into profit
• Building a sustainable business in a niche space
• The many advantages of running a small business
• Managing growth and ensuring a great company culture
• And so much more…

Resources

Get VIP Access to our 90-Day Business Planning Event

Get in touch with Beth: [email protected]

Thanks for Listening. You may contact me or our team at https://billgilliland.biz/

All the best!
Bill

Thanks for listening. Please hit the subscribe button, leave us a 5 star review, and share this podcast. You can reach me at [email protected] or at https://billgilliland.biz/

All the best!

Bill