16 : Beth Lemmel | Three Core Pillars of a Marketing Campaign for Achieving Massive Scale and Growth

Frustrated with your marketing efforts? And wondering how others are running profitable campaigns that allow them to dramatically scale up their businesses?

On today’s show, we are joined by entrepreneurial talent scout Beth Lemmel who shares with us the three simple things that constitute a profitable and scalable marketing campaign. 

In the order of importance, they are The targeting, The offer, and The messaging.

You will learn that while targeting demographics is important, targeting the right psychographic is even more important. 

You will learn the importance of being “fluid” with your offer so that you can come up with an adequate response to black swan events like covid. 

And, you will learn how you can use strong messaging that calls out to your target audience.

To better illustrate her point, Beth gives us a “peek” into the marketing strategy for ActionCoach. Learn how Beth is leveraging these three marketing pillars to reach out to our target audience of passionate and growth-oriented entrepreneurs. 

What You Will Learn In This Show

• The three core pillars of a marketing campaign
• Why targeting goes way beyond demographics
• Coming with an irresistible, no-brainer offer
• Using the right messaging that aligns with your offer
• And so much more…

Resources

Get VIP Access to our 90-Day Business Planning Event

Get in touch with Beth: [email protected]

Thanks for Listening. You may contact me or our team at https://billgilliland.biz/

All the best!
Bill

Thanks for listening. Please hit the subscribe button, leave us a 5 star review, and share this podcast. You can reach me at [email protected] or at https://billgilliland.biz/

All the best!

Bill