11: David Riddell | Running a Profitable Franchise and How to Carve Out Your Unique Value Proposition

Wondering what you can do to grow your business in these challenging times? 

On today’s show, Bill interviews David Riddell, owner, Big Frog Custom T-shirts who shares with us his thoughts on business strategy, hustle, and discovering your unique value proposition.  

After working in corporate America for more than 25 years, it was time for David to pivot. So he teamed up with his wife to start Blue Frog. You will learn why David decided to go with a franchise model. And how he evaluated different businesses to finally zero in on Blue Frog. 

2020 has taught us the importance of planning for contingencies. And David talks a great deal about how you can manage your cash flow in the initial stages of your business so that you don’t go belly up in case of a black swan event. 

While running a franchise will give you a template to work off, David points out that there is no alternative to hard work and hustle. You will also learn how you can carve out your own unique value proposition so that can stand out in a crowded marketplace.

As a business leader, David believes in giving back to the community. And he shares how “relationship marketing”, if done for the right reasons, can pay back rich dividends in the long run.

Enjoy!

What You Will Learn in This Show

• How to vet and find a suitable franchise
• When can you expect to break-even and start generating profits?
• Working capital requirements for a typical franchise
• How to discover your unique value proposition
• And so much more…

Resources

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All the best!
Bill

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All the best!

Bill