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First Lesson Taught in Harvard MBA in 18 Minutes | Thales Teixeira | EO

Author
EO
Published
Tue 12 Aug 2025
Episode Link
None

First Lesson Taught in Harvard MBA in 18 Minutes | Thales Teixeira
Today's video features Thales S. Teixeira, V. Associate Professor at the University of California. Previously, he taught students at Harvard Business School for over 10 years. In his book, he explains how existing businesses can identify points where they fail to create value and offers methods to provide high value to customers. He examines the customer value chain, proposing a framework to identify and break apart the weakest link. He teaches how to generate ideas that offer high value to customers and how to attract customers away from established players with those ideas.To purchase his book: https://a.co/d/hkoaHzs00:00 Intro00:52 Chapter 1. Decoupling Customer Value Chain04:03 Chapter 2. 3 Types of Decoupling09:40 Chapter 3. 5 Steps to Steal Customers16:21 Chapter 4. Decoupling in AI FieldEO stands for Entrepreneurship & Opportunities. As we're looking to feature more inspiring stories of entrepreneurs all over the world, don't hesitate to contact us at [email protected] School | Decoupling: Secret to Stealing Customers Learn directly from Prof. Thales Teixeira on Decoupling through our online coursedive into how YOU can find a billion dollar business idea. View Course 👉https://bit.ly/4hDQ0HL Twitter | @EO__Global LinkedIn | @EO STUDIO Instagram | @eostudio.gl EO Podcast 🎧 Spotify: https://bit.ly/442cRa1 Apple Podcast: https://apple.co/3oH3NHC Google Podcast: https://bit.ly/40E1d2vSubtitles for this video were created using [XL8.ai](http://xl8.ai/) machine translation.
EO stands for Entrepreneurship & Opportunities.
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