130: Breakdown of my simple Black Friday sale

I decided to do a simple Black Friday promo, and today I'll be sharing exactly what I did, the strategy, and the results. Listen in to learn advantages and disadvantages of Black Friday sales, why I don't normally discount my products (but why I decided to do so now), and the specific messaging I used to inform my audience about the sale... and, of course, the numbers!

Links and comments: http://www.entrepreneursinmotion.com/bf/