091: How I removed a product feature without upsetting customers

When you want to improve or add something to your product, customers will love it! But what if you want to take something away? When you need to discontinue a feature or change the direction of your product or service, you might fear angering your current and previous customers.

I'm currently phasing out a long-established feature of my products, and in today's episode I'll tell you how I made the decision to proceed and what the reaction from my audience has been.

Highlights: - Two reasons why I decided to remove this product feature - Various potential solutions I considered, and how I chose my final course of action - Aftermath of the feature removal (you might be surprised)

Links and comments: http://www.entrepreneursinmotion.com/remove/