Don't reinvent the wheel - EMP176

This episode warns against reinventing the wheel. Sure, you can sometimes create something entirely new and profound (and sometimes that is needed), but you don't always have to do that. 

You can always "make the wheel faster" or improve something that already exists. 

When you create something entirely new, you have the added hurdle of educating your potential customers on how your product or service works, and why they even need it. 

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