1. EachPod

ExpoTV’s Bill Hildebolt and Daphne Kwon on Branded Uses of User Generated Content

Author
Engauge's DIG:This Podcast
Published
Thu 21 Apr 2011
Episode Link
http://digthis.engauge.com/expotvs-bill-hildebolt-and-daphne-kwon-on-branded-uses-of-user-generated-content

In this week’s podcast Engauge’s Rene Smith and Kaitlyn Dennihy speak with ExpoTV Owner Bill Hildebolt and CEO Daphne Kwon.  Here, they give great insight to ExpoTV and everything it has to offer.


ExpoTV tries to create a “level playing field” for conversations between brands and consumers.  They do this by leveraging videos uploaded by members who have shared their honest, unbiased opinions about any product they wish.  Check out the podcast to learn more on ExpoTV.


In this episode they’ll discuss:



  • History of ExpoTV

  • Uses of User Generated Content

  • Brand Interaction

  • Consumer Rewards

  • Expo’s Tryology Program


Like the DIG podcast? Then you should “like” DIG on Facebook and don’t forget to check out engauge.com.

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