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Can you be represented by multiple galleries?

Author
Tamara Hergert
Published
Wed 22 May 2024
Episode Link
https://podcasters.spotify.com/pod/show/tamara-hergert/episodes/Can-you-be-represented-by-multiple-galleries-e2fsqj2

Yes, you can be represented by multiple galleries, but it is not always advisable. It is important to consider the following factors before approaching them and asking for art gallery representation:



  • The galleries' locations: If the galleries are located in different cities or countries, it may be difficult to manage your time and to ensure that your work is being promoted in all of the right places.



  • The galleries' focus: If the galleries have different focuses, such as contemporary art or fine art, it may be difficult to ensure that your work is being shown in the right context.



  • The galleries' commissions: If the galleries have different commission rates, you need to factor that into your pricing in order to make a profit on your sales.



  • The galleries' relationships with collectors: If the galleries have different relationships with collectors, try to gain some insight into their collector base to ensure that your work is being seen by the right people. Typically, galleries are picky enough to know what their collectors would like, so they will gladly represent you and your art if they have a feeling they can make money partnering up with you.




If you decide to work with multiple galleries, it is important to be clear about your expectations with each gallery. You should also have a written agreement with each gallery that outlines your terms of representation.


Have a lovely week!




Tamara




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