64. Cracking the Code: How to Attract Readers on Social Media

Do you want to spend months, maybe even years, toiling away at the keyboard, birthing characters, perfecting your story, and publishing your writing—only for no one to read it?

No, of course not. We want our words to find our ideal readers because we love writing—most days. 

But in order for our words to find those ideal readers, you have to learn the marketing side of this business too, regardless of whether you self-published or signed a contract with a traditional publishing house.

In today’s episode, you’ll learn how to leverage your social media platforms. 

More specifically, you’ll discover how to find your ideal readers online, how to stop them from scrolling past your posts, how to encourage readers to engage with your content—maybe even share your posts too.

Topics discussed in this episode: 

• Every author’s marketing responsibility
• Don’t try to be on every social media platform
• Choosing your platform
• Befriending your readers, not other writers
• Posting content that reflects your author brand
• Five primary types of content to engage your idea readers
• Promoting your books effectively
• Planning and scheduling your weekly content

Connect with Parents Who Write: 

• Facebook: https://www.facebook.com/parentswhowrite 
• Facebook group: https://www.facebook.com/groups/parentswhowrite 
• Instagram: http://www.instagram.com/parentswhowrite  
• Book a free 30-minute strategy call to learn about my editing services: https://calendly.com/parentswhowrite/30min-meeting 

Resources mentioned: 

• Cara Dion: https://www.instagram.com/caradion.author/ 
• Ginny Moore: https://www.facebook.com/GinnyMooreAuthor 

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