REPLAY: How to take your emails omnichannel | Takeaways from Love and Links

♻️ This is a replay episode originally aired on Feb 21, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️

About this episode

Let's dive into the strategies and methods used in the Valentine’s Day love letter email Devin wrote for the Bit.ly customers, featured in Episode 3.

Takeaways

(1:37) Takeaway #1: Take stock of your customer lifecycle after big changes.

(3:47) Takeaway #2: Don’t be scared to sell. The products you’re pitching provide value, as long as you’re not being too pushy.

(4:46) Takeaway #3: Stop evaluating emails by length. Instead, focus on the outcome of the length.

(6:16) Takeaway #4: Borrow from other media

(8:06) Takeaway #5: Think outside the inbox, especially if you’ve got a team to help amplify

(9:24) Takeaway #6: Try a sentiment rating system

Links from this episode:

Take another look at the email we featured in Episode 3

Plan more effective campaigns with my Email Playbooks or with my SaaS Success Pack.

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