REPLAY: How a pricey EdTech brand closed sales with a variation of the 9-word email (with Joanna Wiebe of Copyhackers) | Budget Breakthrough

Shownotes:

♻️ This is a replay episode originally aired on February 1, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️

How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? Well, if you’re Joanna Wiebe, you take inspiration from everywhere and you weave a dazzlingly simple strategy using the famous 9-word email and a missed opportunity you spotted from another brand.

Ideas you don't want to miss

(3:05) Why email isn't dead (despite TikTok stats looking mighty shiny)

(6:02) How one brand's missed opportunity inspired this email swipe

(9:45) Why this email is "not a work of copy genius" – and why that can give you a leg up over AI

(12:50) How sending to a cold list can actually be a fun challenge

(15:11) The technical Klaviyo mistake that almost tanked this email

(17:14) Whether this email would work for a B2C audience

(18:44) Jo's favorite brand to swipe from right now (listen to her pronounce it 5 ways!)

All about our guest, Jo:

The original conversion copywriter, Joanna Wiebe is the founder of Copyhackers and co-founder of Boxcar Email Agency. Her work has driven multi-millions in revenue for the likes of BT, Glowforge, Huel, Tesco, and Wistia. Google, Amazon, LinkedIn, and Shopify trust her to train their teams and customers. And she's a popular speaker at events like Business of Software and CXL Live. You can find her books, articles, and courses at copyhackers.com.

Links from this episode:

Take a look at the email swipe we’re talking about today

Follow Jo on ⁠Twitter⁠ and ⁠LinkedIn⁠

Get lost in all the the awesome content on ⁠Copyhackers⁠

Hire ⁠Boxcar⁠ to get Jo and team on your emails

Swipe ⁠Hiut's⁠ emails like Jo does

Get Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠

Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation Masterclass

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