REPLAY: FIRST_NAME is not email personalization | Takeaways from Voter Variations

♻️ This is a replay episode originally aired on March 12, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️

Let’s dive into the strategies and methods used in the BBC election results email, featured in Episode 38.

Ideas you don’t want to miss

(02:53) Takeaway #1: When you don’t get replies, lean on other pulse metrics

(04:06) Takeaway #2: Go beyond first name personalization for deeper impact

(05:01) Takeaway #3: Get the most out of your evergreen emails by iterating on the full user journey

(05:32) Takeaway #4: Spend 5 minutes a day reading promo emails

Links from this episode

Take a look at the emails we featured in Ep. 38

Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack

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