REPLAY: Email best practices are meant to be broken | Takeaways from Cold Connections

♻️ This is a replay episode originally aired on September 04, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️

Let’s dive into the strategies and methods used in the PodMatch cold pitch, featured in Episode 28.

Ideas you don’t want to miss

(04:50) Takeaway 1: Look at cold pitching as a sprint, not as a project

(05:06) Takeaway #2: The more research you have, the stronger your hypotheses are going to be

(05:55) Takeaway #3: Give yourself the time to let the full process happen, without pressure

(06:08) Takeaway #4: Be quick with cold (but not in the way you think)

(07:12) Takeaway #5.1: Don’t be scared to follow up

(07:41) Takeaway #5.2: Find that balance of following best practices

(10:32) Takeaway #6: Responses is where you’re going to feel that human relationship-ness of email, for better or for worse

(11:44) Takeaway #7: Again, find your space within best practices – and use this to know if you’re breaking them safely.

Links from this episode

Take a look at the email we featured in Ep. 28

Swipe all the interesting bits on the Podmatch website

Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack

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