Is vulnerability in email marketing important? | Takeaways from Digit Disclosure

Let's dive into the strategies and methods used in Hannah's webinar registration email, featured in Episode 13.

Takeaways

(4:38) Takeaway #1: Vanity metrics are so easy to get sucked into

(5:57) Takeaway #2: Sometimes you can turn a "no" into a "yes, if..."

(7:29) Takeaway #3: You can't please the people you normally please – 100% of the time.

(8:15) Takeaway #4: Use these two barometers to test if you're oversharing:

#1: Is this helpful for my audience?

#2: Is sharing this appropriate for my audience?

(9:41) Takeaway #5: Hit reply on emails that you like!

Links from this episode:

Take another look at the email we featured in Episode 9

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