How to take your emails omnichannel | Takeaways from Love and Links

About this episode

Let's dive into the strategies and methods used in the Valentine’s Day love letter email Devin wrote for the Bit.ly customers, featured in Episode 3.

Takeaways

(1:37) Takeaway #1: Take stock of your customer lifecycle after big changes.

(3:47) Takeaway #2: Don’t be scared to sell. The products you’re pitching provide value, as long as you’re not being too pushy.

(4:46) Takeaway #3: Stop evaluating emails by length. Instead, focus on the outcome of the length.

(6:16) Takeaway #4: Borrow from other media

(8:06) Takeaway #5: Think outside the inbox, especially if you’ve got a team to help amplify

(9:24) Takeaway #6: Try a sentiment rating system

Links from this episode:

Take another look at the email we featured in Episode 3

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