How a Vietnamese PSA inspired an email that fostered positivity and social responsibility for Awara | COVID Culture

Author: Nikki Elbaz | Email marketing strategist for SaaS brands
Published: Tue 21 May 2024
Episode Link: https://nikkielbaz.com/podcast/pop-culture-in-marketing

How do you build community when your huge Earth Day initiative is shut down by a global pandemic? Listen in on how we used pop culture – and a dose of positivity and social responsibility – to gear up for Awara’s Earth Day sale, at the height of COVID-19.

Ideas you don’t want to miss

(02:01) The new idea the team came up with, to replace the original IRL initiative

(03:13) What made this email risky

(03:58) The disappointing response this email got

(04:46) A similar email I once got from a different brand

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