Even a $1 price increase email is risky | Takeaways from Raising Rates

Shownotes:

Let’s dive into the strategies and methods used in the Detrack pricing increase email, featured in Episode 42.

Ideas you don’t want to miss

(04:08) Takeaway #1: Create a game plan for adoption, especially when customers differ from users

(04:49) Takeaway #2: Money is not logical - even a $1 increase will bring up the migration question

(06:50) Takeaway #3: Sweep your copy for show vs. tell

(07:56) Takeaway #4: Add a curiosity element to clear subject lines to entice opens

(08:40) Takeaway #5: Sweep your copy for specificity

(10:10) Takeaway #6: Don't get too cute with transactional emails or crisis emails

Links from this episode

Take a look at the email we featured in Ep. 42

Check out the Slack pricing change email that inspired additions to this Detrack email

Edit like a pro with the Copyhacker’s copy sweeps method of editing

Plan more effective emails with my Ecomm Playbooks (especially the Transactional Emails Playbook or the Crisis Emails Playbook) or SaaS Success Pack

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