Email marketing is not an end, it's a means | Takeaways from Fixing Fatigue

Shownotes:

Let’s dive into the strategies and methods used in the Webroot lead gen email, featured in Episode 44.

Ideas you don’t want to miss

(02:26) Takeaway #1: Email is not an end, it's a means

(04:15) Takeaway #2: Identify your product as a solution or a delighter to plan your approach accordingly

(05:14) Takeaway #3: You can only forego email basics if you're small

(05:40) Takeaway #4: Strategy-first - copy, code, and design second

(08:12) Takeaway #5: Value alignment is often just a differentiator, not a purpose driver

Links from this episode

Take a look at the emails we featured in Ep. 44

Be more strategy driven by joining Email Mastery

Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack

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