Building a Company for Hunters - PEAX Equipment

In this episode (75) of Elk Talk Podcast, Corey talks with Brice Bishop of Peax Equipment.  While Randy is in Nevada, Corey and Brice talk about manufacturing hunting-specific products for western mountain hunting. This is a story of building a hunting equipment company from nothing more than a great idea and a lot of hard work.  Topics covered include listening to hunters, fulfilling their needs, developing products specific for what a hunter needs, building a mature brand to fulfill the mission of the company, and how a company can help improve conservation and access to hunting lands.
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