Unlocking Business Potential: The Power of Tracking Referrals Given for Strategic Growth and Client Appreciation. Ft. Matt Muscat

Matt is the Marketing Director at Tread stone Mortgage, where he has been for the past 10 years. Matt is the author of TAG - the tangible action guide for real estate marketing, which was an #1 new release on Amazon along with also hosting the Marketing in Other Markets Podcast.

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Topic 1: Why Tracking Referrals Given is an UnTapped Opportunity

•        You need to track your leads in order to plan your business/to spend your money and time in the right place

•        Using a CRM, every lead starts in the CRM

•        „Hope“ marketing

•        Huge UnTapped Opportunity – tracking the referrals that you give, not just the ones you get

•        Too many people reward the closure and not the referral

•        Tailoring your thanks

•        When you work with your customer – explain all of the valuable things that you‘re doing for them

•        Sell the value that you‘re giving